Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDFC4
RGB
221, 223, 196
HSL
64, 30%, 82%
HSB
64, 12%, 87%
CMYK
1, 0, 12, 13
LAB
88, -4, 13
LCH
88, 14, 108
OKLCH
0.89, 0.04, 111
XYZ
66, 72, 63
LUV
88, 0, 20
HWB
64, 77%, 13%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.