Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD9C3
RGB
236, 217, 195
HSL
32, 52%, 85%
HSB
32, 17%, 93%
CMYK
0, 8, 17, 7
LAB
88, 4, 13
LCH
88, 14, 73
OKLCH
0.89, 0.04, 71
XYZ
69, 71, 62
LUV
88, 13, 19
HWB
32, 76%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.