Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDE4CC
RGB
221, 228, 204
HSL
78, 31%, 85%
HSB
78, 11%, 89%
CMYK
3, 0, 11, 11
LAB
90, -6, 11
LCH
90, 12, 117
OKLCH
0.91, 0.03, 120
XYZ
68, 75, 68
LUV
90, -3, 17
HWB
78, 80%, 11%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.