Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDE7CE
RGB
221, 231, 206
HSL
84, 34%, 86%
HSB
84, 11%, 91%
CMYK
4, 0, 11, 9
LAB
90, -7, 11
LCH
90, 13, 121
OKLCH
0.91, 0.03, 125
XYZ
70, 77, 70
LUV
90, -4, 18
HWB
84, 81%, 9%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.