Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDE7CF
RGB
221, 231, 207
HSL
85, 33%, 86%
HSB
85, 10%, 91%
CMYK
4, 0, 10, 9
LAB
90, -7, 11
LCH
90, 12, 122
OKLCH
0.91, 0.03, 126
XYZ
70, 77, 70
LUV
90, -4, 17
HWB
85, 81%, 9%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.