Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DED0BC
RGB
222, 208, 188
HSL
35, 34%, 80%
HSB
35, 15%, 87%
CMYK
0, 6, 15, 13
LAB
84, 3, 12
LCH
84, 12, 78
OKLCH
0.86, 0.03, 77
XYZ
62, 64, 57
LUV
84, 10, 17
HWB
35, 74%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.