Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CCC4
RGB
230, 204, 196
HSL
14, 40%, 84%
HSB
14, 15%, 90%
CMYK
0, 11, 15, 10
LAB
84, 8, 8
LCH
84, 11, 42
OKLCH
0.86, 0.03, 38
XYZ
64, 64, 61
LUV
84, 16, 9
HWB
14, 77%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.