Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DED0EA
RGB
222, 208, 234
HSL
272, 38%, 87%
HSB
272, 11%, 92%
CMYK
5, 11, 0, 8
LAB
85, 9, -11
LCH
85, 14, 308
OKLCH
0.88, 0.04, 310
XYZ
68, 67, 87
LUV
85, 6, -19
HWB
272, 82%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.