Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DF2B00
RGB
223, 43, 0
HSL
12, 100%, 44%
HSB
12, 100%, 87%
CMYK
0, 81, 100, 13
LAB
50, 67, 64
LCH
50, 92, 43
OKLCH
0.58, 0.22, 33
XYZ
31, 17, 2
LUV
50, 144, 38
HWB
12, 0%, 13%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.