Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DF6905
RGB
223, 105, 5
HSL
28, 96%, 45%
HSB
28, 98%, 87%
CMYK
0, 53, 98, 13
LAB
59, 44, 66
LCH
59, 79, 56
OKLCH
0.65, 0.17, 50
XYZ
36, 26, 3
LUV
59, 100, 52
HWB
28, 2%, 13%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.