Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E00508
RGB
224, 5, 8
HSL
359, 96%, 45%
HSB
359, 98%, 88%
CMYK
0, 98, 96, 12
LAB
48, 73, 61
LCH
48, 95, 40
OKLCH
0.57, 0.23, 29
XYZ
31, 16, 2
LUV
48, 156, 33
HWB
359, 2%, 12%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.