Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E04F09
RGB
224, 79, 9
HSL
20, 92%, 46%
HSB
20, 96%, 88%
CMYK
0, 65, 96, 12
LAB
54, 56, 63
LCH
54, 84, 49
OKLCH
0.62, 0.19, 40
XYZ
34, 21, 3
LUV
54, 121, 45
HWB
20, 4%, 12%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.