Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E06A08
RGB
224, 106, 8
HSL
27, 93%, 45%
HSB
27, 96%, 88%
CMYK
0, 53, 96, 12
LAB
59, 44, 66
LCH
59, 79, 56
OKLCH
0.66, 0.17, 50
XYZ
36, 26, 3
LUV
59, 99, 53
HWB
27, 3%, 12%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.