Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CBBF
RGB
224, 203, 191
HSL
22, 35%, 81%
HSB
22, 15%, 88%
CMYK
0, 9, 15, 12
LAB
83, 6, 9
LCH
83, 11, 55
OKLCH
0.86, 0.03, 52
XYZ
61, 62, 58
LUV
83, 13, 12
HWB
22, 75%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.