Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CEBD
RGB
224, 206, 189
HSL
29, 36%, 81%
HSB
29, 16%, 88%
CMYK
0, 8, 16, 12
LAB
84, 4, 11
LCH
84, 12, 68
OKLCH
0.86, 0.03, 66
XYZ
62, 64, 57
LUV
84, 12, 15
HWB
29, 74%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.