Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CCC1
RGB
228, 204, 193
HSL
19, 39%, 83%
HSB
19, 15%, 89%
CMYK
0, 11, 15, 11
LAB
84, 7, 9
LCH
84, 11, 50
OKLCH
0.86, 0.03, 46
XYZ
63, 64, 59
LUV
84, 15, 11
HWB
19, 76%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.