Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0DDCA
RGB
224, 221, 202
HSL
52, 26%, 84%
HSB
52, 10%, 88%
CMYK
0, 1, 10, 12
LAB
88, -1, 10
LCH
88, 10, 98
OKLCH
0.89, 0.03, 100
XYZ
67, 72, 66
LUV
88, 3, 15
HWB
52, 79%, 12%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.