Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD9CC
RGB
234, 217, 204
HSL
26, 42%, 86%
HSB
26, 13%, 92%
CMYK
0, 7, 13, 8
LAB
88, 4, 9
LCH
88, 10, 63
OKLCH
0.90, 0.03, 60
XYZ
70, 71, 67
LUV
88, 11, 12
HWB
26, 80%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.