Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E26400
RGB
226, 100, 0
HSL
27, 100%, 44%
HSB
27, 100%, 89%
CMYK
0, 56, 100, 11
LAB
58, 47, 67
LCH
58, 82, 55
OKLCH
0.65, 0.18, 47
XYZ
36, 25, 3
LUV
58, 106, 51
HWB
27, 0%, 11%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.