Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2C7CC
RGB
226, 199, 204
HSL
349, 32%, 83%
HSB
349, 12%, 89%
CMYK
0, 12, 10, 11
LAB
83, 10, 1
LCH
83, 10, 6
OKLCH
0.85, 0.03, 5
XYZ
63, 61, 66
LUV
83, 16, 0
HWB
349, 78%, 11%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.