Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2CEB9
RGB
226, 206, 185
HSL
31, 41%, 81%
HSB
31, 18%, 89%
CMYK
0, 9, 18, 11
LAB
84, 5, 13
LCH
84, 14, 70
OKLCH
0.86, 0.04, 69
XYZ
62, 64, 55
LUV
84, 13, 18
HWB
31, 73%, 11%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.