Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D1DD
RGB
226, 209, 221
HSL
318, 23%, 85%
HSB
318, 8%, 89%
CMYK
0, 8, 2, 11
LAB
86, 8, -4
LCH
86, 8, 334
OKLCH
0.88, 0.02, 336
XYZ
67, 67, 78
LUV
86, 9, -7
HWB
318, 82%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.