Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD2E2
RGB
221, 210, 226
HSL
281, 22%, 85%
HSB
281, 7%, 89%
CMYK
2, 7, 0, 11
LAB
85, 6, -6
LCH
85, 9, 313
OKLCH
0.88, 0.02, 315
XYZ
67, 67, 81
LUV
85, 5, -11
HWB
281, 82%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.