Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D2E7
RGB
226, 210, 231
HSL
286, 30%, 86%
HSB
286, 9%, 91%
CMYK
2, 9, 0, 9
LAB
86, 9, -8
LCH
86, 12, 316
OKLCH
0.88, 0.03, 318
XYZ
69, 68, 85
LUV
86, 8, -14
HWB
286, 82%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.