Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD0D8
RGB
236, 208, 216
HSL
343, 42%, 87%
HSB
343, 12%, 93%
CMYK
0, 12, 8, 7
LAB
86, 11, 0
LCH
86, 11, 359
OKLCH
0.88, 0.03, 359
XYZ
70, 68, 74
LUV
86, 16, -3
HWB
343, 82%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.