Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D3EC
RGB
226, 211, 236
HSL
276, 40%, 88%
HSB
276, 11%, 93%
CMYK
4, 11, 0, 7
LAB
86, 9, -10
LCH
86, 14, 310
OKLCH
0.89, 0.04, 312
XYZ
70, 69, 89
LUV
86, 7, -18
HWB
276, 83%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.