Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D8CC
RGB
226, 216, 204
HSL
33, 27%, 84%
HSB
33, 10%, 89%
CMYK
0, 4, 10, 11
LAB
87, 2, 7
LCH
87, 8, 74
OKLCH
0.89, 0.02, 73
XYZ
67, 70, 67
LUV
87, 7, 10
HWB
33, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.