Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D8F2
RGB
226, 216, 242
HSL
263, 50%, 90%
HSB
263, 11%, 95%
CMYK
7, 11, 0, 5
LAB
88, 7, -11
LCH
88, 14, 302
OKLCH
0.90, 0.04, 303
XYZ
72, 72, 94
LUV
88, 4, -19
HWB
263, 85%, 5%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.