Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D9CB
RGB
226, 217, 203
HSL
37, 28%, 84%
HSB
37, 10%, 89%
CMYK
0, 4, 10, 11
LAB
87, 1, 8
LCH
87, 8, 80
OKLCH
0.89, 0.02, 79
XYZ
67, 70, 66
LUV
87, 6, 12
HWB
37, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.