Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2E0FC
RGB
226, 224, 252
HSL
244, 82%, 93%
HSB
244, 11%, 99%
CMYK
10, 11, 0, 1
LAB
90, 5, -13
LCH
90, 14, 289
OKLCH
0.92, 0.04, 289
XYZ
76, 77, 103
LUV
90, -1, -22
HWB
244, 88%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.