Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FADDCE
RGB
250, 221, 206
HSL
20, 81%, 89%
HSB
20, 18%, 98%
CMYK
0, 12, 18, 2
LAB
90, 9, 11
LCH
90, 14, 53
OKLCH
0.92, 0.04, 49
XYZ
76, 76, 69
LUV
90, 18, 15
HWB
20, 81%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.