Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2E6CC
RGB
226, 230, 204
HSL
69, 34%, 85%
HSB
69, 11%, 90%
CMYK
2, 0, 11, 10
LAB
90, -5, 12
LCH
90, 13, 111
OKLCH
0.91, 0.03, 114
XYZ
71, 77, 68
LUV
90, -1, 19
HWB
69, 80%, 10%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.