Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2E6CF
RGB
226, 230, 207
HSL
70, 32%, 86%
HSB
70, 10%, 90%
CMYK
2, 0, 10, 10
LAB
91, -4, 11
LCH
91, 12, 112
OKLCH
0.92, 0.03, 115
XYZ
71, 77, 70
LUV
91, -1, 17
HWB
70, 81%, 10%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.