Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2E7CC
RGB
226, 231, 204
HSL
71, 36%, 85%
HSB
71, 12%, 91%
CMYK
2, 0, 12, 9
LAB
91, -5, 13
LCH
91, 14, 112
OKLCH
0.92, 0.04, 116
XYZ
71, 78, 68
LUV
91, -1, 20
HWB
71, 80%, 9%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.