Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E32002
RGB
227, 32, 2
HSL
8, 98%, 45%
HSB
8, 99%, 89%
CMYK
0, 86, 99, 11
LAB
50, 70, 64
LCH
50, 95, 42
OKLCH
0.58, 0.23, 31
XYZ
32, 17, 2
LUV
50, 151, 36
HWB
8, 1%, 11%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.