Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E35600
RGB
227, 86, 0
HSL
23, 100%, 45%
HSB
23, 100%, 89%
CMYK
0, 62, 100, 11
LAB
56, 54, 66
LCH
56, 85, 51
OKLCH
0.63, 0.19, 42
XYZ
35, 23, 3
LUV
56, 119, 48
HWB
23, 0%, 11%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.