Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
E398DF
RGB
227, 152, 223
HSL
303, 57%, 74%
HSB
303, 33%, 89%
CMYK
0, 33, 2, 11
LAB
72, 37, -24
LCH
72, 44, 327
OKLCH
0.78, 0.13, 329
XYZ
56, 44, 75
LUV
72, 38, -45
HWB
303, 60%, 11%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.