Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E3D2EC
RGB
227, 210, 236
HSL
279, 41%, 87%
HSB
279, 11%, 93%
CMYK
4, 11, 0, 7
LAB
86, 10, -11
LCH
86, 14, 312
OKLCH
0.89, 0.04, 314
XYZ
70, 68, 89
LUV
86, 8, -18
HWB
279, 82%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.