Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E43100
RGB
228, 49, 0
HSL
13, 100%, 45%
HSB
13, 100%, 89%
CMYK
0, 79, 100, 11
LAB
51, 67, 65
LCH
51, 93, 44
OKLCH
0.60, 0.22, 33
XYZ
33, 19, 2
LUV
51, 145, 39
HWB
13, 0%, 11%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.