Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4C7BC
RGB
228, 199, 188
HSL
16, 43%, 82%
HSB
16, 18%, 89%
CMYK
0, 13, 18, 11
LAB
83, 9, 9
LCH
83, 13, 46
OKLCH
0.85, 0.04, 42
XYZ
61, 61, 56
LUV
83, 18, 12
HWB
16, 74%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.