Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4C7CA
RGB
228, 199, 202
HSL
354, 35%, 84%
HSB
354, 13%, 89%
CMYK
0, 13, 11, 11
LAB
83, 11, 2
LCH
83, 11, 13
OKLCH
0.85, 0.03, 11
XYZ
63, 62, 64
LUV
83, 17, 1
HWB
354, 78%, 11%
Pantone
4995 C
Harmonies
Shades & tints
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