Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CCD5
RGB
228, 204, 213
HSL
338, 31%, 85%
HSB
338, 11%, 89%
CMYK
0, 11, 7, 11
LAB
84, 10, -1
LCH
84, 10, 353
OKLCH
0.87, 0.03, 353
XYZ
66, 64, 72
LUV
84, 13, -4
HWB
338, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.