Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D4BF
RGB
228, 212, 191
HSL
34, 41%, 82%
HSB
34, 16%, 89%
CMYK
0, 7, 16, 11
LAB
86, 3, 13
LCH
86, 13, 76
OKLCH
0.88, 0.03, 75
XYZ
65, 67, 59
LUV
86, 11, 18
HWB
34, 75%, 11%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.