Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCFC8
RGB
236, 207, 200
HSL
12, 49%, 85%
HSB
12, 15%, 93%
CMYK
0, 12, 15, 7
LAB
85, 10, 7
LCH
85, 12, 38
OKLCH
0.88, 0.03, 34
XYZ
67, 67, 64
LUV
85, 18, 9
HWB
12, 78%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.