Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D4CE
RGB
228, 212, 206
HSL
16, 29%, 85%
HSB
16, 10%, 89%
CMYK
0, 7, 10, 11
LAB
86, 5, 5
LCH
86, 7, 46
OKLCH
0.88, 0.02, 42
XYZ
67, 68, 68
LUV
86, 10, 7
HWB
16, 81%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.