Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D6E5
RGB
228, 214, 229
HSL
296, 22%, 87%
HSB
296, 7%, 90%
CMYK
0, 7, 0, 10
LAB
87, 7, -6
LCH
87, 9, 321
OKLCH
0.89, 0.03, 324
XYZ
70, 70, 84
LUV
87, 7, -10
HWB
296, 84%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.