Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D7EA
RGB
228, 215, 234
HSL
281, 31%, 88%
HSB
281, 8%, 92%
CMYK
3, 8, 0, 8
LAB
87, 7, -8
LCH
87, 10, 313
OKLCH
0.90, 0.03, 315
XYZ
71, 71, 88
LUV
87, 6, -13
HWB
281, 84%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.