Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D7EE
RGB
228, 215, 238
HSL
274, 40%, 89%
HSB
274, 10%, 93%
CMYK
4, 10, 0, 7
LAB
88, 8, -10
LCH
88, 12, 309
OKLCH
0.90, 0.03, 311
XYZ
72, 71, 91
LUV
88, 6, -16
HWB
274, 84%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.