Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F2D6CC
RGB
242, 214, 204
HSL
16, 59%, 87%
HSB
16, 16%, 95%
CMYK
0, 12, 16, 5
LAB
88, 9, 9
LCH
88, 12, 44
OKLCH
0.90, 0.03, 41
XYZ
72, 71, 67
LUV
88, 17, 11
HWB
16, 80%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.