Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DAE4
RGB
228, 218, 228
HSL
300, 16%, 87%
HSB
300, 4%, 89%
CMYK
0, 4, 0, 11
LAB
88, 5, -4
LCH
88, 6, 323
OKLCH
0.90, 0.02, 326
XYZ
71, 72, 84
LUV
88, 5, -7
HWB
300, 85%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.